To see the impact a film tie-in can have, one need only look at the last couple of Hulk games. In 2003, Vivendi Games and Radical Entertainment launched Hulk, a game tie-in for the Ang Lee-directed film of the same name. The game was released about a month before the film and received unspectacular--but still respectable--reviews. Fast-forward to 2005 and Radical's second crack at the license, The Incredible Hulk Ultimate Destruction. The game had no movie tie-in, but its open-world approach to the character and ability to "weaponize" anything from a car to a cow led to a much more positive critical reception. Even so, Lambros said the second game sold "not nearly as well" as the first.
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